World-first
Ectus technology set to make international splash
It’s
truly world-leading online communications technology
from Waikato University that’s set to make
an international splash.
The
technology is unique, with no competitors who are
able to offer within one seamless multimedia environment
the integration of live (synchronous) and recorded
(asynchronous) communication.
Ectus
Ltd, formally launched by Research, Science and
Technology Minister Pete Hodgson in Hamilton today,
is offering unique products which:
-
Allow
organisations to stream live video conferences
to the personal computers of staff, clients, stakeholders,
students or users, with the participants able
to interact and provide feedback in real-time
via an integrated chat facility.
-
Enables
video conferences to be archived for on-demand
use after the event allowing users to interact
with other interested users around the content
and build or maintain a community based on the
content.
“The software
is generating amazing international interest,”
says Ectus chief executive Mark Topping.
“For example
in the e-learning context, universities are recognising
that we’re re-engineering the lecture.”
With its products
Ectus MEDIA and Ectus PLACE, the company is developing
a world-leading collaboration platform which integrates
video-conferencing, video-streaming and asynchronous
collaboration including on-line discussion. The software
has international applications in government, education,
healthcare and business.
“ Ectus MEDIA
and Ectus PLACE are world-leading products because
they combine very sound and proven educational practice
with top-of-the-line technology. Our research shows
significant international sales potential,”
says Dr Topping.
Ectus Ltd is receiving
a $300,000 boost from Technology New Zealand to help
it research and develop Ectus MEDIA and a $20,000
grant from New Zealand Trade and Enterprise for branding
strategy. The funding was also announced by Mr Hodgson
today.
“ These grants
assist Ectus to become a major national and international
player in the online consultation, collaboration and
learning products market,” says Dr Topping.
Ectus Media is a
simple and effective tool that allows users to seamlessly
add asynchronous collaboration to high quality streaming
media presentations generated automatically from a
live video conference or existing media. For example,
a company will be able to simultaneously inform all
its shareholders through a live video conference and
live broadcast via streaming media, then allow them
to discuss the implications in an online discussion
forum integrated with the streaming media after the
event has concluded.
Other established
Ectus Ltd products include the CD-based education
tool CD-Drives, developed with the Waikato University
psychology department’s Robert Isler. This teaches
novice drivers crucial higher level driving skills
developing situational awareness.
Ectus Ltd, based
at Hamilton’s new Innovation Park, involves
a meshing of the university’s intellectual property
and $1.2 million in funding from Endeavour-icap, one
of the venture capital funds created out of the government’s
Venture Investment Fund. The $1.2 million will be
used to further develop products and take them to
the market.
The shareholders
in Ectus Ltd are Endeavour-icap, the university’s
commercialisation company WaikatoLink and Ectus Ltd
staff.
Endeavour-icap’s
executive chairman Neville Jordan says: “Our
investment in Ectus Ltd fits in clearly with the government’s
Growth and Innovation Framework, given that Ectus
Ltd involves private sector collaboration with advanced
technology from a university.”
WaikatoLink’s
commercial manager Mark Stuart says Ectus Ltd is the
first company WaikatoLink has launched directly from
Hamilton’s new Innovation Park, which was set
up by business and the university to help commercialise
new hi-tech ideas.
“ We’re confident Ectus Ltd is the forerunner
of more new companies that will feature Waikato University
ideas and private sector funding,” says Mr Stuart.
Media contacts: Neville
Jordan, 021 421 200; Mark Stuart, 021 770 740; Mark
Topping, 021 99 99 93